Sincere Central store to close in December, shop holding clearance sale as century-old brand seeks new premises in Central and Western District

Sincere's Central store will cease operations in early December 2026, with its lease expiring on 31 December. Sincere had hoped to renew the lease but was unable to reach an agreement with the landlord. The store is currently holding a clearance sale, and the company plans to seek new premises in the Central and Western District, continuing to operate its Mong Kong Cheung Wah Centre branch and online store in the meantime. After the Central store closes, only one Sincere branch will remain in Hong Kong, in Mong Kok.