Kowloon West Cluster Promotes "Hello, I Am..." Campaign as Rate of Proactive Self-Introduction by Medical Staff Rises from 49% to 68%

The Kowloon West Cluster last year promoted the "Hello, I Am..." campaign, encouraging medical staff to proactively introduce themselves to patients, with the overall rate rising from 49% to 68%. The cluster described the results as good and hopes to build trust between doctors and patients.