Japan City renamed JHC 真好城! 35-year local brand upgraded, over 260 JHC stores add HKTVmall and Yoho pickup points

Hong Kong brand Japan City, with a 35-year history, will be renamed "JHC 真好城" from July 15, retaining the JHC abbreviation and repositioning itself as a one-stop lifestyle platform serving communities in Hong Kong and Macau. The brand will raise service standards across more than 260 stores and digital channels, and will partner with HKTVmall and Yoho to add online shopping pickup points. It has also obtained sales rights from JD.com and Ochama, allowing orders placed on the JHC online shopping platform to be collected at stores in Hong Kong.