Jacky Sit: Ultra-Thin Smartphones Start Strong but Fade as Thickness Definition Becomes a Talking Point

Ultra-thin smartphones started strong but have faded, with the market far less buoyant than initially expected. Existing technology struggles to simultaneously meet the three requirements of an ultra-thin body, an ultra-large battery capacity and ideal rear-camera functions, and rear cameras protruding several millimetres from the body also make consumers feel brands are cutting corners, sparking debate over how thickness is defined.