Hong Kong Firm's New York Times Ad and University MBA Webpage Hit by String of Typos
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On 21 October 2026, reports said a Hong Kong enterprise's full-page advertisement in the New York Times international edition omitted the "s" from the verb in "Hong Kong's New Story Begin", while at the same time a Hong Kong higher education institution's MBA programme webpage misspelt "Application Deadline" as "Application Dearline". The reports described both institutions, which should prize their reputations, as having erred in basic proofreading, sending a signal to international investors and applicants that checks are lax. The reports did not name the enterprise or institution involved, nor did they state when the errors occurred, the date the advertisement was published or any follow-up correction arrangements. The matter is currently limited to the two textual errors reported, with no further developments.
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- 香港經濟日報·生活Hong Kong Firm's New York Times Ad Contains Typo as University MBA Webpage Turns Deadline into Dearline
A Hong Kong enterprise's full-page advertisement in the international edition of the New York Times omitted the "s" from the verb in "Hong Kong's New Story Begin", while at the same time a Hong Kong higher education institution's MBA course webpage misprinted "Application Deadline" as "Application Dearline". Both organisations, which should be mindful of their reputations, made errors in basic proofreading, sending a signal to international investors and applicants that checks are lax.
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