Hong Kong Firm's New York Times Ad Contains Typo as University MBA Webpage Turns Deadline into Dearline

A Hong Kong enterprise's full-page advertisement in the international edition of the New York Times omitted the "s" from the verb in "Hong Kong's New Story Begin", while at the same time a Hong Kong higher education institution's MBA course webpage misprinted "Application Deadline" as "Application Dearline". Both organisations, which should be mindful of their reputations, made errors in basic proofreading, sending a signal to international investors and applicants that checks are lax.