Taobao Tmall Global Launches DISCOVER Section to Strengthen AI-Guided Shopping
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On 16 October 2026, Ming Pao's Daily Economy reported that Taobao Tmall Global announced at a media briefing that it would update the platform this year, launching the "DISCOVER" section, strengthening AI-guided shopping applications and logistics services. The platform said overseas users' demand for Chinese-made and original products is shifting from price-driven to pursuing quality and distinctive features; it will combine AI with human taste judgement, using four criteria — quality, features, price and service — to screen products and merchants, with recommendations made on the DISCOVER page.
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- 明報·每日經濟Taobao and Tmall Global Adds "DISCOVER" to Strengthen AI Shopping Guidance
Taobao and Tmall Global announced at a media briefing that it will update its platform this year, launching the "DISCOVER" section, strengthening AI shopping guidance and logistics services. The platform said overseas users' demand for Chinese-made and original products has shifted from price-driven to pursuing quality and distinctive features, and it will combine AI with human taste judgement to screen products and merchants according to four criteria: quality, distinctive features, price and service, recommending them on the DISCOVER page.
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