Taobao and Tmall Global Adds "DISCOVER" to Strengthen AI Shopping Guidance

Taobao and Tmall Global announced at a media briefing that it will update its platform this year, launching the "DISCOVER" section, strengthening AI shopping guidance and logistics services. The platform said overseas users' demand for Chinese-made and original products has shifted from price-driven to pursuing quality and distinctive features, and it will combine AI with human taste judgement to screen products and merchants according to four criteria: quality, distinctive features, price and service, recommending them on the DISCOVER page.