ALO Expands into Greater China Market as First Flagship Store Opens at K11 MUSEA

US athleisure brand ALO entered the Greater China market for the first time this year, choosing K11 MUSEA, under New World Development, as the site of its first flagship store. K11 MUSEA announced that ALO, which opened at the end of last month, recorded cumulative sales of nearly $20 million in its first week, setting the mall's highest opening sales record outside the jewellery and watch category.